J.Ok. Rowling isn’t an influencer within the conventional sense.
She’s not begging for “likes” on social media or utilizing filters to place her finest face ahead. The “Harry Potter” creator nonetheless understands her cultural clout.
She makes use of it sparingly.
Living proof: The creator shared a robust advert selling girls’s sports activities to her 14.2 million followers.
That is the primary and certain the final time I’ll retweet an advert, however I find it irresistible. pic.twitter.com/oALpr5c10v
— J.Ok. Rowling (@jk_rowling) February 3, 2025
The clip in query, which shortly generated north of two.4 million views on X, is from XX-XY Athletics. The brand new clothes line, created by creator Jennifer Sey, helps girls and ladies’s sports activities. That may have sounded generic a decade in the past.
Not today.
XX-XY Athletics rejects trans girls competing towards organic girls on the taking part in discipline. The contentious subject has lengthy tentacles, beginning on the sports activities stage and increasing to the present tradition wars.
The progressive Rowling isn’t any stranger to the latter.
In 2020 she spoke out towards choose components of the trendy trans agenda. A Cancel Tradition marketing campaign not like every other erupted towards her.
She was bodily threatened, savaged within the press and noticed her title faraway from public areas. She stood tall, by no means wavering in her place.
She survived. She’s even taking part in a key function in Max’s upcoming “Harry Potter” collection. Which means company America didn’t surrender on her even when many fellow progressives did.
Her newest social media put up proves she’s not carried out talking out.
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The message comes at a crucial time within the debate over girls and sports activities.
President Donald Trump has taken a stand alongside Rowling and Sey. That aligns with the need of the folks. Individuals overwhelming reject trans girls competing towards organic girls in sports activities.
The brand new clip is a part of XX-XY Athletics’ “Actual Women Rock” marketing campaign tied to Feb. 5’s Nationwide Women & Ladies in Sports activities Day.
“Those that select to face up and do the appropriate factor show huge energy of character. As a result of most individuals would slightly stand with the gang than communicate the reality and do the appropriate factor,” Sey mentioned in a press assertion. “The athletes featured within the movie show that sports activities function a coaching floor for growing younger folks into excellent, brave people. We needed to honor them with this movie, when no different model has the center to do it.”
Sey, a former U.S. Nationwide Gymnastics champion who stood tall towards excessive COVID-19 mandates, thanked Rowling for her help.
Consider it as a brief movie and never an advert. Then it feels much less bizarre.
That was our intention.
And consider the model as not only a model however a strategy to affect tradition.
Thanks. 💚— Jennifer Sey (@JenniferSey) February 3, 2025
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