Justin Bieber’s Swag, the celebrity’s first album in over 4 years, is on monitor for a strong opening week because the album is taking on the each day charts on Spotify and Apple Music this weekend.
Sources acquainted with the matter inform The Hollywood Reporter that the projections for the album — his seventh full-length — are estimated at about 150,000 to 160,000 album equal items for week one, whereas Hits journal is projecting 175,000 items.
These estimates would yield a good debut, notably on condition that Swag’s week one numbers doubtless received’t embody any bodily gross sales. Justice, Bieber’s next-most-recent album, debuted at No. 1 on the Billboard chart again in 2021 with 154,000 equal items, together with 30,000 bodily gross sales.
Present estimates might additionally maintain Bieber aggressive for a No. 1 debut on Billboard’s 200 Albums chart, the place Morgan Wallen has dominated the previous two months; the nation singer is projected to maneuver greater than 150,000 items this week. All of Bieber’s six earlier albums have topped the chart of their opening weeks.
Bieber additionally elected to surprise-release Swag as an alternative of sharing any singles prematurely, teasing the drop on Thursday (July 10) with billboards popping up across the globe.
Other than Wallen’s I’m the Drawback, Swag faces steep competitors from Clipse — who launched their first album in over 15 years this week with Let God Type ‘Em Out — and from Travis Scott, who dropped JackBoys 2 on Sunday. Scott, specifically, is a perennial chart monster, with 2023’s Utopia debuting with almost 500,000 items.
The day after its July 11 launch, Bieber had taken the highest seven slots on Spotify’s U.S. chart, with standout “Daisies,” that includes manufacturing and writing by Gen Z darling Mk.gee, touchdown at No. 1 with greater than 8.5 million streams. As of this story’s publication, “Daisies” stays the highest music on Spotify’s chart, and Bieber holds 5 of the highest 10 slots on the Spotify chart. “All I Can Take,” in the meantime, topped Apple Music’s US chart, the place Bieber took eight of the highest 10 spots general.
Swag comes at a time of large upheaval in Bieber’s life. For the reason that Justice period, he’d confronted well being points, canceled a tour, bought his publishing catalog, had a baby and notably break up from Scooter Braun, his longtime supervisor. The 2 just lately reconciled their remaining monetary points, with Bieber paying $31 million to settle a debt he owed Braun following the cancellation of his Justice tour, together with unpaid commissions.
The Hollywood Reporter reported in April that Bieber had assembled a brand new workforce and was readying the subsequent chapter of his skilled profession.