British content material creator Max Balegde has signed with UTA.
On Tuesday, the worldwide expertise, leisure, sports activities and advisory firm introduced that the web persona can be represented by UTA throughout digital and audio and co-represented by Curtis Brown on unscripted and scripted TV.
Balegde started posting on TikTok in January 2020 and shortly rose to prominence for his sharp humor, popular culture commentary and candid storytelling. Throughout all platforms, he now reaches a worldwide viewers of over 4 million, together with 3.6m on TikTok and 600,000 on Instagram.
His success within the digital creator house has led to an growth into mainstream media, with stay presenting and internet hosting gigs seeing him discuss to the likes of Zendaya, Austin Butler and Paul Mescal. His interview with Stranger Issues‘ Millie Bobby Brown in 2024 went viral on TikTok, and the creator has just lately launched his personal interview present on YouTube referred to as Efficiency Assessment, the place he describes himself because the “HR division for the leisure business” whereas conversing with movie star visitors.
Along with his work in leisure, Balegde is an advocate for the LGBTQ+ group. In June, he was acknowledged with the 2025 On-line Influencer award on the British LGBT Awards for his advocacy and fundraising work.
Different current endeavors embody starring as a contestant on I’m A Superstar… Get Me Out of Right here! Australia and internet hosting the reunion for BBC One’s first-ever courting present, Stranded on Honeymoon Island.
He is the most recent addition to UTA’s quickly increasing Creator crew in London, which has seen shopper illustration enhance by greater than 60 % up to now yr. He joins a roster of expertise that features Elizabeth Day, Jamie Laing and Sophie Habboo, Jack Edwards, Madeline Argy, Leah Halton, Grace Campbell, Tolami Benson, RedHanded, and Lewis Goodall.
Max Balegde can be represented throughout UTA’s digital, audio, and expertise teams in each the U.Ok. and U.S.