CAPE TOWN, South Africa (CelebrityAccess) — Ticketmaster introduced plans to broaden its operations in Africa via the acquisition of Quicket, one of many continent’s main occasion and competition ticketing firms.
In keeping with Ticketmaster, the partnership with Quicket, identified for its self-service platform and occasion organizer instruments, will enable the enlargement of service to occasion producers and venues of all sizes, from small golf equipment to massive festivals and stadiums.
Moreover, Quicket’s established operations in Nigeria, Uganda, Kenya, Zambia, and Botswana, and regional experience, will broaden Ticketmaster’s attain within the area, whereas offering entry to established applied sciences akin to encrypted digital cell ticketing throughout the conteinent.
Following the acquisition, Quicket Managing Director James Tagg will proceed to supervise operatons as a standalone enterprise unit from Cape City.
“The fervour for stay leisure is on the coronary heart of African tradition. Over the previous 13 years, we’ve empowered occasion creators throughout the continent to ship distinctive experiences via our ticketing platform. Partnering with Ticketmaster marks a landmark second in connecting African artists to a worldwide viewers and enhancing the expertise for native followers and promoters alike,” Tagg acknowledged.
“Africa is dwelling to among the most passionate followers on the earth who we’ve got the privilege of connecting to the occasions they love, merely and securely. Our dedication to delivering top-tier instruments for promoters, venues, and artists is unwavering. Partnering with Quicket will supercharge our mission to raise Africa’s dynamic stay occasions to the worldwide highlight they really deserve. Collectively, we’re igniting a brand new period of unparalleled progress for African leisure,” added Ticketmaster’s Mark Yovich.
The monetary phrases of the deal weren’t disclosed.