Bodily media seems headed towards 8-track tape oblivion.
Hollywood feased on earnings from first the DVD and, later the Blu-ray revolutions. Sharper than VHS tapes. Brimming with video extras to sweeten the acquisition.
No, “Be variety, rewind” mantras. And you’ll show them like your favourite books.
Now, each bodily media codecs have taken a again seat to digital downloads and streaming. It’s an indication of the occasions.
Besides proudly owning a digital obtain copy of your favourite movies isn’t excellent. Some digital licenses include strings hooked up. You won’t get the uncensored model of the movie in query, both.
Now, a outstanding pundit is warning Prime Video patrons have one thing new to fret about.
Ads.
Benjamin Domenech, previously of The Federalist and now the editor of The Transom Substack publication, warned X customers this weekend of a troubling development on Prime Video.
The Amazon service permits prospects to “purchase” movies for his or her assortment, very similar to that overstuffed DVD shelf of yore. Domenech found one thing odd when he tried to look at a bought title, although.
He needed to sit by way of adverts alongside the way in which.
That is ridiculous. Checked this morning and a number of motion pictures I paid full worth for ages in the past now have adverts and @amazon is requiring extra cash to do away with them. Don’t purchase motion pictures on Prime, of us. https://t.co/9pcHjq9xMv
— Benjamin Domenech (@bdomenech) Might 18, 2025
Now, Prime Video lately modified its service to make subscribers pay an addition charge to take away adverts from the streaming course of. That’s not unusual in video platforms at this time.
That is completely different. And Domenech wasn’t alone in his expertise.
Sure. They’ll take away them for $3 extra per thirty days. It was the ultimate straw for us. We canceled our Amazon Prime after 15 years.
— Smug the Goat (@TN_Death_Ride) Might 18, 2025
Inserting adverts right into a title you acquire is each new and troubling.
Is that this a glitch? A brand new coverage? HIT is reaching out to Amazon Prime for remark.