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Scent, sound and style are the main focus of a brand new collaboration between JW Marriott and Flamingo Property, which brings an unique suite of merchandise and experiences to pick out lodges worldwide. This partnership extends past shampoo within the bathe and physique lotion on the toilet counter.
When checking into JW Marriott’s flagship properties, count on to odor the Southern California hillside-based way of life firm’s garden-infused Enlargement scent, hear one in every of their nature-inspired playlists or style their celeb-favored honey infused into native dishes.
Bruce Rohr, JW Marriott vp and world model chief, says the resort firm sought out the “gardener of radical pleasures.”
“We had been brainstorming methods we might additional interact with our friends in a significant means,” he says. The concept arose to faucet into the senses. “We discuss in regards to the significance of individuals’s well-being, how they prioritize issues in another way and this concept of touring effectively versus well-traveled.”
Flamingo Property x JW Marriott Enlargement Candle
One among Rohr’s workforce members had a pal who was an avid follower of Flamingo Property — recognized for its tomato-scented “standing cleaning soap” and candles — and so they steered checking it out. Each manufacturers share the ethos of fostering holistic well-being by way of a deep reference to nature.
“[Marriott Hotels founder] J. Willard Marriott’s favourite place to get his thoughts off issues, have a break and rejuvenate was nature. We’re tapping into that and translating into this concept of well-being if you’re touring with us. In what methods can we carry nature to you?” With mindfulness in thoughts, the resort model rolled out the JW Backyard, a lush, on-property backyard the place friends can join with nature and herbs and produce develop to enhance the culinary expertise. Different applications handle environmental well-being, meals waste discount and sustainable tablescapes.
“The love of nature drew us to Flamingo Property,” says Rohr.
The Nineteen Forties pink Spanish-style mansion set on seven acres between Eagle Rock and Highland Park in Los Angeles, owned by Richard Christiansen, with orchards and gardens, has develop into a factor of lore because the beekeeper turned artistic director turned farmer began promoting farm baskets throughout the pandemic. Flamingo Property has grown to a group of greater than 150 merchandise (resembling Roma Heirloom Tomato Dish Cleaning soap and Winter Harvest Persimmon Vinegar). They work with over 110 regenerative farmers and growers, who all “domesticate pleasure from the backyard.”
Flamingo Property Roma Heirloom Tomato Dish Cleaning soap
Like bees to honey, the hotelier and Christiansen, who lives at Flamingo Property, found an ideal match. Their dialog led to a gathering of minds and a contract. The 2 got down to create an expertise that will pique curiosity — within the sweetest means.
“The honey collaborations they’ve completed with many notable figures have been a giant success for them. It sparks your curiosity, like, ‘Why is LeBron James making honey?’” Rohr says.
Now, friends will ask, “JW Marriott makes honey?” Sure, they do — and it’s a Flamingo Property California wildflower co-branded honey (accessible at curatedbyjw.com for $35) with adaptogenic holy basil and bergamot to advertise well-being and resilience to emphasize. The cooks at every property use the nectar to reinforce cocktails, mocktails and savory menu objects. The JW Marriott Dallas Arts District created the Flamingo Daiquiri incorporating the honey at Vincent’s bar and the Busy Little Bees cocktail at Montage restaurant.
Flamingo Property California Wildflower Honey
Christiansen says of the collaboration, “We each consider in actual hospitality and it’s on the coronary heart of what we do. The uncommon artwork of constructing somebody really feel cherished and cared for.” That’s greatest completed by way of indulging in issues which join us to the world round us. “That is communicated by way of all these senses, particularly style, contact, and odor.”
The gathering options the co-branded “calming” scent referred to as Enlargement, herb-laden with notes of greenery, damp earth and white lotus flowers and hints of wealthy woods, rosemary, and Holy Basil, which is utilized in Ayurvedic medication to assuage and promote therapeutic. It’s meant to move you to nature and rejuvenation and mindfulness instantly.
“Develop your thoughts and prospects as you encounter the scent,” Rohr says. Along with it wafting by way of the foyer areas of JW Marriott lodges, the Enlargement can also be accessible as an eight-ounce hand-poured candle, reed diffuser, room spray and scent sticks on Curated by JW.
“One among our goals has at all times been to create an attention-grabbing playlist of music impressed by nature and the Flamingo Property workforce stated, ‘Yeah, we are able to do this, too,’” says Rohr. Because of this, friends will hear 4 completely different playlists (Aurora, meditative jazz; Solar, mid-tempo beats and uplifting sounds; Nightfall, dream-like mix of soppy tunes; and Moon, melodic compositions to unwind) all through their keep, serving as a soundtrack upon arrival within the foyer and seamlessly integrating into their keep. All can be found on the Flamingo Property Spotify channel as effectively.
Discover the Flamingo Property x JW Marriott included into the visitor expertise at choose properties all through their 120 resort portfolio in additional than 40 international locations and territories; and on the market at JW Marriott Dallas Arts District, JW Marriott Resort Mexico Metropolis Polanco and JW Marriott Bengaluru Status Golfshire Resort & Spa.
Rohr says the model has been on a roll with latest openings in Saigon, Nairobi and their first-ever lodge in Kenya’s Masai Mara. He anticipates opening 50 extra lodges worldwide (in Asia, Europe, the Center East and Africa) by 2030. JW Marriott Resort Tokyo, designed by Yabu Pushelberg, will debut in fall 2025 and have 200 guestrooms and suites and a Croissant Bar.