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Earlier this 12 months, L’Oreal unveiled a game-changing new hair gadget that landed on our Better of CES 2024 checklist: the Colorsonic, a mess-free hair coloring machine that permits you to brush on everlasting hair colour at house.
Beforehand solely obtainable on the magnificence firm’s web site, the L’Oreal Colorsonic is now available for purchase in shops and on-line at Goal, on sale via Sept. 2 for simply $93.75 (reg. $125) throughout Goal’s Labor Day financial savings occasion. Choose cartridges are additionally on sale for a restricted time for $29.99 (reg. $32.49) and embrace sufficient product for a full software or three touch-ups, plus after-color conditioner. They colour cartridges are at the moment obtainable in 20 shades: three black, 5 blonde, 10 brown and two brown/purple, with formulation freed from ammonia, parabens, phthalates, SLS, SLES and silicones. L’Oreal ultimately plans to supply as much as 40 colour choices.
At CES 2024 (the place L’Oreal was the keynote presenter), model ambassador Eva Longoria helped introduce the Colorsonic from house, calling it “life-changing, game-changing” throughout her video demonstration. ”
“It’s not lockdown anymore, however I nonetheless colour my hair at house,” the Determined Housewives star informed the group in a pre-recorded iPhone video at CES 2024. “Generally I might dread it a bit of bit as a result of it’s type of a manufacturing, you gotta get the gloves out, you gotta get a towel that you simply’re gonna sacrifice in case something drips down … however these days are gone. Right this moment I’m utilizing Colorsonic by L’Oreal, an computerized coloring brush. It’s a colour machine, so the colour mixes itself and all I’ve to do is brush it on. It’s really easy, and my arms aren’t even soiled. It’s wonderful … and it’s really easy to get the again [of your hair] now [and] What used to take half-hour in my home, now takes 5 minutes.”
It really works like this: Insert your colour cartridge into the Colorsonic, press the button and comb the machine via your hair for immediate outcomes. Per L’Oreal, the gadget’s bristles “components and saturates each hair strands and distributes colour evenly, even in hard-to-reach areas.” The machine works on all hair textures, lengths and kinds, and indicator lights let you recognize when your cartridge is sort of empty or if the machine’s battery is low.
L’Oreal first introduced the machine at CES 2022 and at last unveiled it at this 12 months’s tech conference.
As soon as the Labor Day sale ends, Goal customers can nonetheless save 5 % on the newly launched Colorsonic. Members of the retailer’s free-to-join Circle rewards program get 5 % off practically all purchases; create an account together with your identify and e mail deal with right here. One other perk whenever you store on the mass retailer? On-line purchases are eligible totally free native pick-up through Goal’s Drive-Up or in retailer (so that you would possibly as effectively examine off your grocery checklist, too).
Store the brand new L’Oreal Colorsonic and choose cartridges beneath, and see the total lineup at Goal right here.
L’Oreal Paris Colorsonic Hair Coloration System
L’Oreal Paris Colorsonic Hair Coloration Cartridge 7 Darkish Blonde Pure
L’Oreal Paris Colorsonic Hair Coloration Cartridge 6G Gentle Brown Gold
L’Oreal Paris Colorsonic Hair Coloration Cartridge 10 Very Gentle Blonde Pure
L’Oreal Paris Colorsonic Hair Coloration Cartridge 1 Black
