There is a rumor going round that Drake and Kendrick Lamar‘s shared music label tried to power them to squash their beef — however seems, it’s very unfounded … TMZ has discovered.
Here is the deal … a blind merchandise is being circulated that purports to have the within scoop on an alleged assembly between Kendrick, Drake and Common Music Group … which each artists are technically signed to through distribution subsidiaries.
There’s just a few bullet factors addressed within the blind merchandise — together with the declare that UMG honchos tried to power Kendrick to capitulate to Drake and apologize and squash issues.
The blind merchandise — citing purported insiders — mentioned UMG needed to have Okay.Dot put out an announcement acknowledging that Drake is just not, in reality, a pedophile … this whereas alleging that UMG brass was viewing Drake as shedding large time within the beef and it hurting their backside line.
It additionally sounded fairly thorough and detailed … however sources with direct information inform TMZ there was no such assembly between UMG, Drake and Kendrick … and that this complete little narrative — which is beginning to go viral on-line — is totally made up and never true.
We’re instructed not solely did UMG not insert itself right here … however our sources, who’re conversant in the interior workings of the label, say Common would by no means soar into one thing like this.
The way in which it was defined to us … Kendrick and Drake’s beef is between them and utterly separate from the enterprise facet of issues — and UMG simply does not suppose it is their place to step in both approach. So, they did not … nor did they ever take into account doing so.
Thoughts you, there’s additionally the truth that all these music drops have clearly solely helped them. All of the tracks between these two guys have spurred numerous streams and performs — and that is {dollars} for UMG … so, objectively, there is a monetary incentive to maintain a beef like this going.
Now, when it comes to whether or not it really will hold going or die on the vine … all indicators level to the latter. DJ Hed telegraphed this earlier this week, suggesting Drake was dropping by the wayside and transferring on. After all, that was earlier than a taking pictures came about at Drake’s home.
No telling how the unlucky improvement might have an effect on issues within the music house — on the problem of both of those titans being introduced in by the principal to work out their issues … we’re instructed it is full BS.
Here is hoping they will work out their points quietly (and non-violently) behind the scenes.