X/@10Ronaldinho
Ronaldinho Gaúcho reinstated a well-known web second from the previous by posting on his Instagram account the 2005 Nike advert through which he kicked a soccer up in opposition to the bar repeatedly with out permitting it to drop to the bottom. He made this submit when he merely mentioned, ‘Time to take it out of the bag,’ along with Nike, and the previous Brazilian surprise has once more introduced up the dialogue of the clip, its authenticity, and cultural impression via years to come back everywhere in the globe.
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The advert is echoing the standard advertising by way of its technique. The entire thing takes place on an empty soccer area and exhibits the then highest-paid footballer performing a feat thought of not possible: he’s kicking the ball, hitting it in opposition to the crossbar, the place the ball (already again to his foot) rebounds. He retains doing this for the entire scene and that too, no cuts in filming. For the era of that period, this was not simply an advert however a viral occasion that happened earlier than social media and never a trick that was each reasonable and completely inhuman on the similar time.
The viewers’s response to Ronaldo’s submit was rapid and retrospective. A consumer mentioned, ‘essentially the most good advertising of all time,’ one other wrote, ‘the film bought taken over at the moment by the streets.’ Many customers shared their very own reminiscences, a Turkish twitter consumer recounted, ‘In the future in the midst of the college the rain got here in the course of the P.E. class, the instructor didn’t allow us to go outdoors and confirmed this video on the sensible board as a substitute and we’d not even go outdoors to observe Ronaldinho, that’s how huge he was by way of a participant.’ The temper was largely one in all respect for a performer whose expertise had been nearly legendary.
After all, the submit may even have opened a debate that lasts for nearly twenty years: whether or not it was real or not? The feedback part turned a battleground for this debate. One doubting viewer mentioned, ‘It was staged; it’s not possible to do.’ One other was merely asking an AI assistant who was accessible on the platform, ‘Is that this video actual? 3 occasions on the bar and it didn’t fall? Please inform me if it’s actual.’
Chegou a hora de tirar ela da mala…@nikefootball pic.twitter.com/UAvDXUlrkb
— Ronaldinho (@10Ronaldinho) December 9, 2025
The AI, known as Grok, supplied a complete evaluation which has been fairly directive in its solutions. It affirmed that the clip is a part of the 2005 Nike commercial that ‘makes use of enhancing and digital methods to current the ball hitting the crossbar with out it falling.’ Regardless of Ronaldinho’s insistence that it’s actual, sources and technical analyses ‘confirm it was not an uninterrupted real take,’ citing altered ball paths and digital camera zooms as indications of post-production work. This level was made in quite a few threads of responses, depicting the clip as a trailblazer in engineered virality.
Nonetheless, for lots of devoted supporters, the technological facet shouldn’t be as important as the parable. The marvel of the clip is that it presents the extraordinary reward of the Brazilian participant as plausible. One remark expressed the perspective of the up to date viewer precisely: ‘If this video got here out now I might say it’s made by AI.’ The truth that such an thought is even thought of exhibits how masterfully the road between Ronaldinho’s precise ability and the present’s creativity has all the time been blurred. The video continues to be a benchmark, a degree the place sports activities, advertising, and digital tradition merged and become an everlasting icon.
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Ignoring the argument, the submit resulted in hilarious hypothesis concerning Ronaldinho’s prankishness, with some Brazilians light-heartedly anticipating a swap of participant with the membership Vasco da Gama. The 2-minute size of the clip that usually continues to draw marvel at its simplicity exhibits the Brazilian’s enjoyable and the length of his being within the world sports activities scene and tradition. The bar problem—whether or not it was an awesome edit or an unbelievable show of extraordinary expertise—stays to be a signature icon of the extraordinary profession, a spell that’s nonetheless cursing and mystifying the gang practically twenty years later.