Paramount+ is heading to Thailand. Paramount World revealed a licensing deal Thursday with the Bangkok-based leisure agency Mono that can convey the Paramount+ model and a number of Paramount content material to the Thai firm’s rising streaming service Monomax.
The Paramount+ vacation spot on Monomax will launch in November, the brand new companions mentioned. The settlement was unveiled in the course of the second day of the APOS media convention in Bali, Indonesia. Talking at APOS, Lisa Kramer, Paramount World’s president for worldwide content material licensing, world content material distribution, mentioned the Thailand deal was the primary of many comparable offers within the area.
The deal continues Paramount World’s versatile strategy to bringing the Paramount+ model and its content material portfolio to markets around the globe, whether or not through a direct launch of the direct-to-consumer service or by way of bundled partnerships with native operators. Branded tie-ups just like the brand new Thai settlement are lively in Greece through Cosmote, Belgium with Streamz, Africa by way of MultiChoice, and in India by way of a take care of JioCinema. The Philippines’ Blast TV would be the subsequent launch a Paramount+ branded vacation spot on its service, Paramount World says. Within the developed market of Japan, Paramount+ is obtainable on to customers.
Mono is greatest identified in Thailand for its flagship digital terrestrial and satellite tv for pc TV channel, Mono Twenty-9, a go-to vacation spot for its 24-hour broadcast of worldwide TV sequence and movies. The channel is a prime licensor in Thailand of content material from Hollywood’s main studios. Monomax is the corporate’s more and more well-liked subscription VOD providing.
In its first yr, the brand new Paramount+ branded hub on Monomax will provide subscribers entry to Paramount+ content material spanning Showtime, CBS Studios and Paramount Photos, together with well-liked sequence FBI: Worldwide, NCIS, NCIS: Sydney, Mayor of Kingstown, Tulsa King and Halo, in addition to blockbuster motion pictures like Dungeons & Dragons: Honor Amongst Thieves, Transformers: Rise of the Beasts, Hellraiser and the Mission: Not possible franchise, amongst others.
“Our core technique at Paramount World Content material Distribution continues to concentrate on delivering audiences the highest quality leisure, throughout a number of content material pillars and genres, in revolutionary and accessible new methods, and this new take care of Mono does simply that,” mentioned Dan Cohen, chief content material licensing officer for Paramount and president of Republic Photos. “The success of our Paramount+ branded locations on streaming companies across the globe presents a beautiful choice to each our purchasers, who need to develop their subscriber base by providing high-demand content material, and their finish customers, who need to entry that content material inside a well-recognized platform whereas rising our enterprise.”
Added Navamin Prasopnet, CEO of Mono: “Our fundamental aim has all the time been to supply our prospects the very best leisure expertise. By partnering with Paramount World Content material Distribution, we’re capable of elevate our choices considerably.