Paolina Russo is on a spot 12 months for spring 2025—not less than, based on this season’s temper board. All of it started with a visit that Russo took to LA. “It was the primary time I’ve gone as an grownup, and staying on Venice Seashore, there was one thing actually constructive in regards to the way of life,” the designer mentioned, describing the surfers she’d see catching waves every morning, wearing colourful swimwear.
It’s this temper that Russo and her co-founder, Lucile Guilmard, wished to seize of their newest providing, translated fairly actually into Lycra surf tops that includes daring sunburst patterns, harking back to the Billabong and Roxy designs you’d discover within the late ’90s and early ’00s. Beachwear is a brand new class for the London-based label greatest identified for its knitwear: There was a brightly printed chiffon minidress, a sarong, and the model’s first bikinis. Elsewhere, babydoll tops tapped into the boho revival that’s occurring proper now.
Whereas the searing colour palette of neon pink and lime inexperienced gained’t essentially be to everybody’s style, it’s clear that Russo and Guilmard approached this assortment with an actual sense of freedom. “It’s tremendous essential to maintain this means of experimentation; it’s the factor that makes us enthusiastic about our job and motivates us to maintain going,” Russo mentioned. The duo, who goal to focus on a brand new craft every season, labored with artisans in Peru to create a hippieish crochet hoodie and Bermuda shorts, whereas denims that includes handwoven lattice detailing have been naturally dyed.
Above all, although, the pair wished to deliver some much-needed pleasure into all of our lives by way of the medium of clothes. “We had quite a lot of enjoyable making this assortment,” Guilmard mentioned. That constructive Paolina Russo vitality shone via—this season greater than ever.