Writer and activist Noa Tishby has enlisted Gwyneth Paltrow to usher within the first evening of Hanukkah as a part of her #BringOnTheLight video collection.
Tishby, who wrote two best-selling books, 2021’s Israel: A Easy Information to the Most Misunderstood Nation on Earth and 2024’s Uncomfortable Conversations with a Jew (co-authored with Emmanuel Acho), and Paltrow, the Emmy-winning actress and Goop entrepreneur, bonded over their Jewish religion and traditions. Tishby’s eight-night-long marketing campaign is centered on the message of Jewish resilience.
“Once I approached Gwyneth with this marketing campaign, she was thrilled and deeply moved to hitch, and I knew we had one thing really particular,” stated Tishby.
For the primary candle-lighting video, obtainable now on YouTube together with Tishby’s social media handles, Paltrow recounts Hanukkah celebrations along with her father, Bruce Paltrow, and her grandparents on Lengthy Island, sharing that her circle of relatives tree accommodates 17 generations of Rabbis.
“I all the time felt an unimaginable pull to my Jewish household,” stated Paltrow, who in 2022 funded an set up on the Jewish cemetery in her ancestral hometown in Poland honoring members of the family misplaced within the Holocaust. “I nonetheless do. And simply the traditions and the heat and the unconditional love, and the meals, and the yelling, and the household and group. I’m so near all people on that aspect of my household. We’re all sort of interwoven and so necessary to one another and simply present up for one another repeatedly and once more.”
“It was inspiring to listen to Gwyneth converse so passionately about her Jewish roots and the traditions she continues to share along with her household,” stated Tishby. I can not wait for everybody to see what we’ve in retailer for the subsequent seven nights as extra unimaginable voices be part of us in spreading mild and resiliency.”
This 12 months, Hannukah’s begin coincides with Christmas day. The Jewish vacation ends on Jan. 2.