Pound sand.
Easy. Efficient. Crucial. It’s what Netflix primarily informed staff who complained a few particular on its streaming service in 2022.
The title? “The Nearer” with Dave Chappelle. Trans activists howled over the comic’s jokes, and for some time it appeared like Netflix would throw him underneath the Cancel Tradition bus.
As a substitute, the streamer backed its expertise. That second mattered in popular culture, permitting stand-up comedy to flourish as soon as extra. It took some time, however now we will inform any joke we want with out worry of cancellation.
Phew.
We’re residing by means of a second interval similar to it.
American Eagle employed Sydney Sweeney to advertise its denims. She’s younger, lovely and well-known, making the decision a no brainer. Simply ask Brooke Shields.
In 1980, our world was shattered by this Calvin Klein denims business starring Brooke Shields.
Simply kidding, nobody batted an eye fixed or cried about eugenics like they’re now. pic.twitter.com/Auzw6VkQnJ
— Dr. Jebra Faushay (@JebraFaushay) July 29, 2025
Besides the spot teases the distinction between “denims” and “genes,” suggesting the actress had gained the genetic lottery. Thousands and thousands of American males agree. Some girls, too.
Sane souls bought the pun. The Left melted down.
The media even lent gravitas to cries that the spot promoted eugenics and/or White Supremacy. 4 years in the past, American Eagle would have coughed up a company mea culpa.
We’re retracting the advert marketing campaign … we shall be allies shifting ahead … America has no tolerance for White Supremacy™.
You already know the drill. All of us lived by means of it over the previous decade, notably following the Summer season of Love protests after George Floyd’s loss of life.
In a press release posted on American Eagle’s Instagram account on Friday, the retailer mentioned the advert marketing campaign “is and at all times was concerning the denims. Her denims. Her story. We’ll proceed to have fun how everybody wears their AE denims with confidence, their approach. Nice denims look good on everybody.”
Translation: Pound sand. Sweeney has but to publicly touch upon the matter.
Now, the media is circling again to a different a part of the Cancel Tradition playbook, hoping this one would possibly stick.
The identical Legacy Media shops that fed the Russian collusion hoax, ignored a dementia-addled president and promoted misinformation tied to COVID-19 rushed into motion. A number of shops revealed that Sweeney is a registered Republican.
Now, we bought her!
Put aside the peerlessly cheap thought that we will’t hate the media sufficient. This time, their techniques gained’t work.
It’s not 2020. Mainstream blockbusters like “Superman” and “The Unbelievable 4: First Steps” embrace heartland values. Artwork home films comparable to “Eddington” mock Black Lives Matter and woke theatrics.
Main firms drop woke storylines, hoping to spice up their rankings within the course of.
Woke reboots, like “And Simply Like That,” have a brief shelf life. Others, together with “Willow,” couldn’t make it to a second season.
One of many greatest stars in Hollywood, Sylvester Stallone, overtly endorsed President Donald Trump late final yr.
Calling Sweeney, who hasn’t mentioned a political phrase in public, a Republican gained’t stick.
Why?
It’s not simply that woke is on the run. She is younger and exquisite and a few of her movies make cash. American Eagle’s inventory soared following the advert marketing campaign.
And we’re collectively realizing that the woke mob, whereas indignant and passionate, represents however a sliver of society. They are often ignored. And ought to be.
Sweeney does have good genes. She additionally has good luck, hitting stardom simply as Cancel Tradition heads for the dustbin of historical past.
Good riddance.