Keep in mind Brat Summer season?
It wasn’t so way back, but it surely already seems like part of the distant previous.
NBC Information shares graphic measuring how ‘Brat’ Kamala Harris is. pic.twitter.com/VthIOld0Y4
— Pop Crave (@PopCrave) July 24, 2024
Vice President Kamala Harris changed the dementia-addled President Joe Biden final summer time. The occasion refused to reveal Biden’s psychological decline however panicked after his ballot numbers sank.
Voila, a youthful, extra hip candidate. And, for a couple of fizzy weeks, everybody was connecting Harris with cool, brat-friendly vibes. That’s regardless of Harris’ low approval scores and progressives hoping she could be faraway from the ticket earlier within the yr.
It seems that rebrand was something however natural.
The group Strategy to Win made it attainable, partially, by paying off a military of social media influencers to push Harris’ cool quotient.
Spoiler Alert: It failed.
A Actual Clear Investigations report from journalist Lee Fang particulars how Strategy to Win tried to rebrand the unpopular Harris in a matter of weeks.
The trouble supported over 550 content material creators who printed 6,644 posts throughout platforms, TikTok, Instagram, YouTube, Twitch, and X. Strategy to Win coached creators on phrases, subject areas, and key themes to “disseminate pro-Kamala content material all through the cycle,” a post-election memo from the group famous.
We already know that Democrats spent loads of money to persuade large stars to hitch the Harris motion. One instance? Oprah Winfrey’s firm collected $1 million to assist Harris defeat Donald Trump, cash Winfrey claims went to manufacturing prices.
Now, RCI shares how a feminist comic additionally took cash to fund movies supporting Harris’ marketing campaign.
Ilana Glazer, a comic who starred within the Comedy Central present Broad Metropolis, obtained Strategy to Win funding for a collection of election movies referred to as “Microdosing Democracy,” wherein she half-heartedly endorsed Harris as she lighted a spliff of marijuana.
Content material creators routinely create movies for nominal charges, typically drawing huge audiences within the course of. Some video podcasters merely flip their cameras on and converse earlier than their in-house backdrops. Others have modest budgets to rent producers, editors and different consultants to make their clips shine.
It isn’t clear how a lot Glazer was paid to create the movies in query. The above instance looks like it required little funding to tug off.