Disney Leisure is restructuring its advertising and marketing division, with executives Asad Ayaz and Shannon Ryan every taking over new roles.
Ayaz, chief model officer for The Walt Disney Co., can be including the title of president of Disney Leisure Advertising, reporting to Disney Leisure co-chairs Alan Bergman and Dana Walden. He’ll oversee advertising and marketing efforts for Disney’s studios and TV and streaming shops whereas additionally main model technique underneath CEO Bob Iger, together with the in-house companies for Disney Experiences and Disney Leisure.
Ryan, presently the pinnacle of TV advertising and marketing, will add direct-to-consumer to her purview as president, DTC and Disney Leisure Tv Advertising. The advertising and marketing groups for Disney+, led by Samantha Rosenberg, and Hulu, led by Barrie Gruner, will report back to her as a part of a unified crew following the announcement that Hulu might be totally built-in into Disney+ subsequent 12 months.
Ryan will report back to Ayaz whereas nonetheless remaining on Walden’s management crew.
“These modifications replicate our confidence within the distinctive expertise throughout our advertising and marketing group, and we’re excited for what’s forward,” Bergman and Walden wrote in a memo to employees Wednesday (learn it in full, under). “We’re grateful to your continued creativity, ardour, and partnership as we form the way forward for Disney Leisure collectively.”
Ayaz is a 20-year Disney veteran and has led advertising and marketing efforts for among the firm’s greatest movie and TV releases of latest years, amongst them the live-action Lilo & Sew, Moana 2, Marvel’s Avengers and Black Panther movies, Andor and The Beatles: Get Again. Ryan joined Disney when it purchased Fox’s leisure belongings, having beforehand served as chief advertising and marketing officer for Fox Tv Group. She has spearheaded campaigns for Abbott Elementary, breakout hit Excessive Potential, the Oscars and Jimmy Kimmel Reside!, amongst many others.
Bergman and Walden’s memo is under.
Crew,
Disney Leisure is house to an iconic and acclaimed assortment of storytelling manufacturers, and our advertising and marketing groups play an important position in bringing the magic of Disney storytelling to audiences all over the world. As we proceed to scale our enterprise globally, we’d wish to share an replace about the way forward for our advertising and marketing construction, notably centered on supporting the complete integration of Hulu into Disney+ that Bob introduced throughout earnings final week.
To create a extra unified technique throughout streaming, movie, and tv, we’re realigning our advertising and marketing group to create one best-in-class Disney Leisure Advertising crew underneath the management of Asad Ayaz, who will now report back to the each of us. Asad is a strategic chief with sharp inventive instincts who has been instrumental in driving high-impact campaigns at each the corporate and the Studio. As Chief Model Officer, TWDC, and President, Disney Leisure Advertising, he’ll now oversee advertising and marketing for our studios, tv, and streaming, whereas persevering with to drive model technique for the corporate underneath Bob Iger, together with main our in-house inventive companies for Disney Experiences and Disney Leisure. This twin position will additional join all the corporate’s shopper touchpoints and align our advertising and marketing method.
Shannon Ryan will add DTC to her portfolio and oversee a newly built-in crew throughout Disney+ and Hulu, whereas persevering with to steer advertising and marketing for tv content material. Shannon is a dynamic advertising and marketing chief with a confirmed observe document of crafting modern campaigns that resonate with audiences and create breakout hits. As President, DTC and Disney Leisure Tv Advertising, she is going to now report back to Asad, whereas remaining on Dana’s management crew. Barrie Gruner and Samantha Rosenberg will each report back to Shannon shifting ahead.
Working as one cohesive DTC advertising and marketing crew will allow us to talk to customers with higher effectivity and impression, and this new construction will even create a deeper connection and collaboration throughout all of our advertising and marketing efforts. These modifications replicate our confidence within the distinctive expertise throughout our advertising and marketing group, and we’re excited for what’s forward. We’re grateful to your continued creativity, ardour, and partnership as we form the way forward for Disney Leisure collectively.
Alan & Dana