Ciara is about to headline at TikTok‘s inaugural TikTok Awards, the platform revealed to The Hollywood Reporter, days earlier than the ceremony is about to happen in Los Angeles this week.
With the awards, TikTok is hoping to fill a niche in recognizing the digital creator ecosystem . Hosted reside on the Hollywood Palladium on December 18, the TikTok Awards will stream reside on the platform on December 18, and it’ll air on Tubi as effectively, the place it’s going to even be obtainable to observe on demand the following day. Purple Carpet will begin on TikTok Stay at 5 p.m., and the awards will start at 6 p.m.
“There’s nothing like performing for a neighborhood that loves motion, music, and expression as a lot as I do,” Ciara mentioned in a press release. “The TikTok platform performs a major position in leisure. It is likely one of the most influential platforms on this planet. The TikTok Awards are all about celebrating that spirit, and I’m honored to hit the stage for first-ever present within the US.”
Except for Ciara, TikTok additionally unveiled extra presenters for the awards, with TikTok creators REI AMI, Tan France, Tefi Pessoa, Justin Hazard, Patrick Starrr, Carter Gregory and Ashby Florence all confirmed. They be part of an already-announced presenter listing that features Paris Hilton, Bethenny Frankel and Trixie Mattel amongst others.
TikTok isn’t the one main social platform getting in on the Awards recreation this 12 months, as rival Instagram additionally unveiled a brand new program known as Instagram Rings earlier this 12 months to acknowledge the most important creators on the platform, chosen by a panel of judges that embrace Spike Lee, Marc Jacobs and Instagram head Adam Mosseri.