Digital media veteran Greg Goodfried has joined Inventive Artists Company as an agent in its Creators division.
He’ll characterize digital creators and podcasters, whereas additionally serving to drive digital methods for CAA purchasers throughout its movie, music, tv and sports activities divisions. Goodfried co-created LonelyGirl15, the pioneering Web sensation, and co-founded EQAL, a digital content material studio for client manufacturers and artists like Jennifer Lopez, Bethany Frankel and Lauren Conrad.
After promoting EQAL in 2013, Goodfried joined UTA as an agent in its digital media division, in 2020 joined up with TikTok and social media star Charli D’Amelio, earlier than launching DamGood Administration in 2023.
“There are few individuals who have so persistently moved the needle by way of innovation throughout the digital and creator panorama – Greg is one in all them,” Brent Weinstein, head of the CAA Creators division, stated in an announcement. “He has been a trusted enterprise companion, colleague and buddy for over 20 years, and I’m excited to see him leverage his entrepreneurial spirit, experience, and creativity to assist drive significant initiatives for our purchasers and companions.”
CAA Creators represents digital video and audio creators amid model entrepreneurs, firms and traders driving the emergence of a fast-growing creator financial system in movie, TV, publishing, client merchandise and reside touring.
Jamie Guggenheim, beforehand a supervisor at DamGood Administration, may also be part of Goodfried as an agent in CAA’s Creators division as Hollywood seems to be to draw digital disrupters and influencers to energy the leisure trade’s new tech- and social media-driven ecosystem.
CAA Creators represents main creators like Amelia Dimoldenberg, Quen Blackwell, Meredith Duxbury, iShowSpeed, Haley Kalil, Trisha Paytas, and Liza Koshy. Within the final yr, the division signed new creators like Dhar Mann, Jesser & Bucketsquad, Legendary Leisure’s Rhett & Hyperlink, Deestroying and Airrack.