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Buzzy Movie Initiatives at AFM Star Seth Rogen, Michelle Yeoh, Anthony Mackie


After years of turbulence, venue shifts and pandemic-era gloom, the indie world’s greatest movie market is again in preventing form — with a packed slate of star-driven titles proving there’s nonetheless life (and patrons) within the enterprise.

The studies of the dying of the American Movie Market have been vastly exaggerated. After years of turbulence — from the double blow of the pandemic and the Hollywood strikes to a pair of ill-advised venue shifts, together with final 12 months’s misfire in Las Vegas — the world’s main indie film bazaar seems set for a shocking comeback. Relocated to the Fairmont Century Plaza in Los Angeles this 12 months’s AFM arrives amid rising confidence that the impartial enterprise nonetheless has loads of combat left in it.

“I believed nobody can be coming to AFM however everybody’s coming,” says Jonathan Kier, co-CEO of manufacturing and worldwide gross sales group Improve Manufacturing. “My schedule is packed — packed.”

“We’ve been stunned by the truth that in the course of the pandemic and the strikes and the contraction of a giant a part of the trade, that a lot of the large impartial distributors world wide have been doing simply effective,” provides his Improve companion Matt Brodlie. “It’s not as dramatic because the U.S. trade, the place everybody’s simply attempting to get by by the pores and skin of their tooth.”

That resilience overseas has given sellers renewed confidence heading to the market’s new dwelling in Century Metropolis, that AFM’s beating coronary heart — the pre-sales enterprise — nonetheless guarantees sufficient oxygen for the worldwide indie ecosystem. THR‘s Scorching Listing of the buzziest titles at AFM lacks the big-budget actioners of years previous however makes up for it in selection, with high-concept style performs, star-driven dramas, and status award-hopefuls providing up a lot for patrons large and small.

However the onerous classes of the previous few years have taught indie execs to curb their optimism.

“It is a scary time,” notes IFTA and AFM chief Jean Prewitt, who’s stepping down after this 12 months’s market. “I don’t know any firm that’s coming into any market saying this one’s going to be straightforward. Everyone is coming in with the view that that is make or break.”



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