Indie pop star Clairo has signed a brand new document cope with Atlantic Data, the label introduced on Thursday.
The Atlanta-born singer has three albums below belt, and she or he’s recognized for her lo-fi, delicate rock sound. Her third document, 2024’s Appeal, earned the artist her first Grammy nomination for greatest different album.
Clairo first hit viral standing in 2017 along with her track “Fairly Woman.” She beforehand opened for Dua Lipa in 2018 and later served because the opening act for Boygenius in 2023. She was beforehand signed to Fader and Republic Data, and Appeal was self-released.
“I’m so thrilled to start this subsequent chapter of my musical journey with Atlantic,” Clairo mentioned in an announcement. “From our first assembly, they instantly understood my imaginative and prescient, and it feels good to know I can proceed to be as expressive and free with my concepts with an incredible new accomplice by my aspect.”
Clairo’s saved busy on the competition circuit this 12 months, taking part in at a number of marquee festivals together with Governors Ball, Lollapalooza and Coachella. For the latter fest again in April, she was launched by Bernie Sanders. The singer’s newest music video, “Terrapin,” which dropped in February, was notably directed by Ayo Edebiri.
“Clairo represents the uncommon type of artist who reshapes the music panorama just by being true to herself,” mentioned Elliot Grainge, chairman and CEO of Atlantic Music Group. “She’s not simply one of the crucial necessary songwriters of her period, she’s an artist whose work and aesthetic is actually distinctive. As a number one voice in music at present, we’re honored that she has chosen the Atlantic household to be a part of her subsequent chapter.”
On the expertise of constructing her Grammy-nominated album Appeal, Clairo advised Seventeen she “really feel[s] like I’ve arrived at a significant turning level” in her profession.
“I didn’t know what confidence felt like till the alchemy of getting older and Appeal occurred to me,” she added. “I’m wiser and a bit extra hip to what makes me me. All of the exploration I’d completed till then was obligatory, and it’s wild that it’s all on the market for anybody to see.”