NBA star Anthony Edwards is making a serious push into unscripted TV, together with his manufacturing enterprise Three-Fifths Media inking a cope with Brent Montgomery‘s Wheelhouse.
Edwards, a star participant for the Minnesota Timberwolves, is presently starring within the Netflix docuseries Beginning 5. He launched Three-Fifths Media in 2019 together with his associate and enterprise supervisor Justin Holland.
“I like the enterprise we’re constructing and the content material we’re creating, and this partnership with Wheelhouse will assist us take an enormous step ahead that we’re actually enthusiastic about,” Edwards stated in a press release.
“We couldn’t ask for a greater associate than Wheelhouse,” Holland added. “They’re a real teammate and, collectively, Three-Fifths and Wheelhouse share a imaginative and prescient for the kind of content material we need to create, and with their assist we’re going to have the ability to ship unimaginable initiatives which might be true to Anthony and his pursuits.”
Wheelhouse can also be utilizing the deal to kickstart a Wheelhouse Sports activities label, which it is going to develop to fill a rising demand for sports-adjacent content material from streaming providers and TV channels. Wheelhouse already produces The King of Collectibles for Netflix, which touches on the world of sports activities, amongst different programming.
“We love that in working with Anthony, Justin and Three-Fifths, this partnership can leverage artistic pushed by Anthony’s electrical persona and ambition,” Montgomery stated. “It’s an awesome recipe for breakthrough content material.”
Wheelhouse raised funding earlier this 12 months from Alignment Progress, the agency based by former Time Warner CEO Jeff Bewkes and former Warner Bros. Leisure chief Kevin Tsujihara.