Maria Høgh Heilmann determined to mark Aiayu’s “20 turns across the solar” by making her runway debut. At Nils Stærk gallery, her company witnessed ease and serenity in movement. There may be nothing pretentious about this model’s designs, which really feel easy relatively than minimal as a result of they appear to have an innate heat and aiayu (which implies soul in Aymaran, the language of the indigenous individuals of Bolivia).
Twenty years in, Aiayu’s wares are made in Bolivia, the place the model story started in 2005, in addition to India, Mongolia, Nepal, and Europe. It’s in South America that Heilmann, a Neil Barrett alum who studied trend design in Denmark and knitwear in Italy, was impressed to discover a new manner ahead in trend. “I had spent years in trend, however I needed to work with my arms once more, to really feel the uncooked great thing about pure supplies, and to be nearer to the individuals who know them by coronary heart,” she famous.
The spring collections included a crisp cotton shirtdress, linen shorts, sweaters wrapped round necks like scarves, and lengthy tanks layered over T-shirt clothes. On the floor, there was nothing radical about any of it, but the right simplicity and restraint of a sleeveless sweater and trousers in complementary shades of blue, say, requires dedication and self-confidence to put on. Perhaps it’s really easy to image these garments in uncluttered and light-filled trendy interiors as a result of they had been designed for dwelling—and the lengthy haul.