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Skims has formally dropped its 2024 vacation marketing campaign with Tate McRae on the heart. The accompanying Vacation Store options 150 limited-edition types, from reimagined classics to elevated loungewear, intimates and matching units.
“We wished this yr’s Vacation Store to be daring and thrilling,” says Kim Kardashian, Skims Co-Founder and Chief Artistic Officer. “Tate McRae was the right match. She’s fascinating, stunning, and really of the second. She seems to be unbelievable in each shot, and her assured, playful spirit actually brings the brand new assortment to life.”
Captured by Concord Korine, McRae poses in a wide range of snowy scenes sporting the model’s newest assortment, together with the Stretch Lace Teddy, a Pointelle Cropped Cardigan and Fake Fur Boots. It follows 2023’s Skims vacation marketing campaign, which starred Kansas Chiefs’ Patrick Mahomes and household.
“I really like the vacations, and SKIMS all the time nails the right items for each event,” says McRae. “This yr’s vacation assortment is wonderful! It has such a cute mixture of comfortable and romantic types. I felt wonderful in every little thing and might’t wait to put on all of it season.”
Skims Cotton Rib Tank 3-Pack
Obtainable in 5 completely different multi-packs and could be bought with matching boxer units ($94).
Skims Cotton Rib Tank and Legging Set
Obtainable in limited-edition snowflake and sweet cane print.
The Skims Vacation Store is split into 9 classes crammed with limited-edition types, colours and patterns: Items for Her, Skims Vacation Classics, Wrapped & Prepared, Items for the Household, Stocking Stuffers, Sexiest Vacation Ever, Luxe Items, Items for Him and Items for Pets.
Skims Mens Flannel Sleep Set
Obtainable in limited-edition buffalo verify and plaid.
Skims Cotton Rib Plunge Bralette
Skims Suits Everyone Lace Dipped Thong 5-Pack
Obtainable in 4 completely different multi-packs.
Skims Waffle Lengthy Sleeve Henley and Quick Set
Obtainable in limited-edition colours cranberry and spruce and this festive holly print.
Take a look at the total Skims Vacation Store at skims.com earlier than the seasonal types are gone for good.
Associated: Skims’ Mens Store Drops New Lounge, Tees and Underwear and Brings Again Finest-Promoting Fleece for Fall