A half-dozen showbiz figures, every of whom hails from a marginalized neighborhood inside America, have recorded a public service announcement that’s launching on Tuesday — which is Nationwide Voter Registration Day, and precisely seven weeks to the day from the 2024 presidential election — calling upon their fellow Individuals to register to vote.
Individuals within the marketing campaign — which was organized by the media manufacturing and administration consultancy ICON MANN and can air 48 occasions on the Revolt cable community from Sept. 17-29 — embrace producer/director Ali LeRoi, who created Everyone Hates Chris; Tony-winning stage and display screen actress Anika Noni Rose; Grammy-winning singer/actress Estelle; actor/activist Jason Butler Harner; actor/producer Michael Ealy; Emmy-winning and Oscar-nominated actress Shohreh Aghdashloo.
Entitled “I, Too, Am America,” the TK-second bit was impressed by the 1926 Langston Hughes poem “I, Too,” which celebrates America’s variety. The PSA was directed by Shadae Lamar Smith and options portraits by the aforementioned Ali LeRoi. Its post-production was dealt with by Fortunate Day. Burrell Communications is the media companion for the marketing campaign.
“‘I, Too, Am America’ is a reminder and a declaration that we’ll not be erased from the id of the US of America,” Tamara N. Houston, the founding father of ICON MANN, mentioned in a press release. “It’s the ‘something is feasible should you work exhausting’ actuality expressed day by day by the contributions of the multicultural communities that make this the best nation.”
Houston, whose group lately partnered with The Inventive Coalition on a separate effort to spice up youth voter registration, continued, “With a lot continued divisiveness being generated day by day, it was vital for ICON MANN to create a message of unity. America’s heritage is present in its variety and embrace of its individuals. When conceiving ‘I, Too, Am America,’ it was important to make sure that there was illustration for all.”
Added Tara Deveaux, CEO of Burrell Communications Group, “Burrell Communications Group is proud to function media companion for the ‘I, Too, Am America’ get out the vote marketing campaign, because the stakes for November’s presidential election may hardly be greater. Endorsements, enthusiasm and registrations are one factor, however truly getting out the vote nationally on election day is one other, and nothing could be taken as a right this yr. This election will probably be a consequential one impacting us all for years to come back, and our company is thrilled in regards to the alternative to leverage our energy to assist educate, amplify consciousness and drive lively participation.”