Seems loads of individuals are dying for the reply to a stark query – “Am I Racist?”
The Day by day Wire’s provocative documentary opened in theaters nationwide this weekend. Deadline.com predicts the movie will earn roughly $1.6 million at present alone. The weekend’s haul? A possible $4 million bounty.
Meaning “Am I Racist?” is the top-grossing documentary of 2024, in keeping with The-Numbers.com. The second place finisher, “Jesus Thirsts,” topped out at $2.9 million earlier this yr.
And people numbers may rise due to a significant word-of-mouth push. The movie at present has a 99 % “recent” ranking from audiences at Rotten Tomatoes.com.
It’s value noting the documentary is opening in roughly 1,500 theaters. That’s greater than a 3rd lower than many mainstream films however excess of most documentaries obtain.
The demand spoke for itself.
Matt Walsh’s second characteristic with the Day by day Wire, and the primary not hidden behind the platform’s paywall, finds the podcaster going undercover within the DEI motion. That’s “Variety, Fairness and Inclusion” for the uninitiated.
The far-Left motion has consumed America lately, typically lurking underneath the radar throughout the tradition. Universities. Companies. Non-profits.
Even Hollywood.
Keep in mind “pale and male is stale,” the Disney mantra which excluded straight white males from distinguished positions inside the firm. What about comic Tyler Fischer, suing his former consultant for saying it couldn’t get him work as a result of he was a straight white male.
“Am I Racist?” banks on that frustration.
It additionally arrives at a time when some DEI packages are being shuttered. Conservative activist Robby Starbuck has led a one-person campaign towards them. He’s compelled main firms like Harley-Davidson and John Deere to backpedal on their DEI agendas.