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Friday, October 18, 2024

Zendaya Stars in On’s New Activewear Marketing campaign: Store Her Fashion


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Zendaya aced the Challengers press tour together with her luxe tenniscore seems to be, which included an all-white ensemble impressed by icon Althea Gibson by On — nevertheless it’s not the primary time she’s stepped out within the Swiss model’s trendy health gear.

The Dune actress typically wears On’s bestselling light-weight Cloud Tilt sneakers — the exact same kicks recreated by Loewe, whose inventive director Jonathan Anderson additionally served as Challengers wardrobe designer. The 27-year-old is teaming up once more with the cult-favorite label because the star of its new summer time marketing campaign — a task she’ll replay as a part of a multi-year partnership.

Within the “Dream Collectively” marketing campaign, Zendaya showcases items from On’s Motion and Energetic strains, together with exercise bras, long-sleeved crop tops, leggings and joggers; the All-Day 1/2-Zip jacket; and footwear.

“It’s no secret that I’ve been an enormous fan of On for a very long time. I’m all the time carrying them on set, or once I’m touring, rehearsing or operating round with my canine,” Zendaya says in an announcement. “So it’s a full-circle second to make this partnership official.”

The marketing campaign was delivered to life in a brief movie directed by C Prinz and starring Zendaya. The video highlights a operating monitor, “a nod to how sport and motion can join individuals from totally different backgrounds — a message that’s particularly significant in a 12 months when the world comes collectively to have fun a worldwide sporting second,” in response to On.

Zendaya’s collaboration with On is amongst one in all many model partnerships. She’s additionally an envoy for Bulgari, Louis Vuitton, Valentino and Lancôme, to call a number of.

Under, store all of the seems to be seen on Zendaya in her first-ever On marketing campaign, and see her full edit right here.



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