Sydney Sweeney is addressing her viral American Eagle denims advert once more, affirming that she’s “in opposition to hate and divisiveness” and doesn’t “assist the views some individuals selected to connect with the marketing campaign.”
“I used to be actually shocked by the response,” the actress just lately instructed Folks. “I did it as a result of I like the denims and love the model. I don’t assist the views some individuals selected to connect with the marketing campaign. Many have assigned motives and labels to me that simply aren’t true.”
The American Eagle marketing campaign stirred up controversy, partly because of a chunk of the advert the place Sweeney says, “Genes are handed down from mother and father to offspring, usually figuring out traits like hair coloration, character and even eye coloration. My denims are blue.”
Some argued that the marketing campaign tagline, “Sydney Sweeney Has Nice Denims,” was a play on the time period “nice denims” versus “nice genes,” and as a substitute was about selling eugenics. The advert garnered a lot on-line backlash on the time that it prompted American Eagle to reply, releasing a press release that learn partly, “Sydney Sweeney Has Nice Denims is and at all times was concerning the denims. Her denims. Her story.”
“Anybody who is aware of me is aware of that I’m at all times attempting to carry individuals collectively. I’m in opposition to hate and divisiveness,” the two-time Emmy nominee continued. “Previously my stance has been to by no means reply to unfavorable or constructive press however just lately I’ve come to understand that my silence concerning this subject has solely widened the divide, not closed it. So I hope this new 12 months brings extra deal with what connects us as a substitute of what divides us.”
The Christy star beforehand responded to the controversy in a November interview with GQ, the place she stated: “I did a jean advert. I imply, the response undoubtedly was a shock, however I like denims. All I put on are denims. I’m actually in denims and a T-shirt every single day of my life.” Sweeney added that it was “surreal” to see the president and vice chairman communicate concerning the advert.
“I knew on the finish of the day what that advert was for, and it was nice denims, it didn’t have an effect on me in some way,” she instructed GQ. “I’ve at all times believed that I’m not right here to inform individuals what to suppose … when I’ve a difficulty that I wish to discuss, individuals will hear.”