SiriusXM desires to remain in enterprise with Megyn Kelly for years to come back.
The satellite tv for pc radio big has inked a brand new multiyear take care of the previous Fox Information host, a pact that can see Kelly get her personal branded channel on the SiriusXM lineup, taking up channel 111, previously the Triumph channel.
The channel will proceed to run her every day present, with extra programming hosted by Kelly and others within the coming weeks. Different programming that had been on Triumph will transfer to channel 123 starting subsequent month.
“Linear tv information is lifeless. Individuals can’t stand these stilted, censored conversations anymore, which is precisely why this medium is prospering. I’m thrilled to ship our daring model of no-BS information reside on SiriusXM and to be increasing my relationship with such a stellar, blue-chip model and nice associate,” stated Kelly. “Quickly our listeners may have the Megyn Kelly Channel to take pleasure in and belief for the conversations and content material they love.”
Earlier this 12 months Kelly launched her personal podcast community with an preliminary slate that included video podcasts hosted by journalist Mark Halperin, tradition columnist Maureen Callahan and influencer Hyperlink Lauren, although it isn’t instantly clear if any of that programming will likely be part of the brand new channel.
Kelly joined SiriusXM in 2021, launching a radio present based mostly on her every day podcast. She renewed that deal with the corporate in 2023. Within the digital media world, 4 years is an eternity, and Kelly’s viewers has skyrocketed since then, not solely including listeners (and viewers) on SiriusXM’s platforms, however on YouTube and different platforms, because the demand for video podcasts has grown.
For a lot of shoppers, video podcasts like Kelly’s have gotten a alternative for conventional cable information programming, and the manufacturing high quality of these exhibits has tailored to accordingly. Kelly’s success within the house spurred on the creation of her podcast community.