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Monday, July 21, 2025

Betties and Baldwins Abounded on the First Official ‘Clueless’ Day in Beverly Hills


How does a metropolis have fun a bit of artwork with which it’s turn into inextricably linked? Nicely, when Beverly Hills is the town in query, naturally, a primary annual Clueless Day—capping off a month-long Thirtieth-anniversary celebration that included every little thing from a poolside screening of the enduring Amy Heckerling movie on the Beverly Hills Lodge to a reside efficiency by the ’90s tribute band As If—was so as.

Whereas there was large Clueless power throughout city for weeks (on a fast cease to consign some garments at The RealReal on Melrose not too long ago, I famous a line out the door for a particular Clueless-themed assortment curated by the movie‘s costume designer, Mona Might), one might really feel a particular pleasure within the air at La Cienega Park on Saturday, as devoted Clueless followers and Avenue Meals Cinema disciples alike convened of their Cher Horowitz- and Dionne Davenport-inspired greatest to catch a free screening of the movie. The occasion was complemented by a gentle stream of ’90s hits from a neighborhood DJ, meals vans, and distributors promoting every little thing from yellow plaid bucket hats to Labubus decked out in mini Clueless costumes.

Whereas the screening naturally introduced out a superb variety of elder millennials, the 1995 movie’s cross-generational attraction was additionally on superb show on Saturday. Rickie Downing, 43, attended the occasion together with her 15-year-old daughter, Naomi, who was flawlessly decked out in what seemed to be a near-perfect copy of one in every of Dionne’s purple velvet clothes. “I needed to present her the place Imply Women and all of these issues got here from. That is the unique,” Rickie defined.

“This occasion was throughout social, and I’m such a ’90s fan,” mentioned Melody Edwards, 39, one other attendee. “After I first noticed Clueless, I simply idolized Cher. I assumed she was the best woman, and Stacey Sprint’s character, Dionne, was such an icon for me and for the tradition. Seeing her on the large display alongside Alicia Silverstone was simply superb.”

Brad Ludwick, 42, the proprietor of a Clueless-themed Airbnb in Phoenix, Arizona, often called the “No matter Wonderland,” additionally had fond reminiscences of his first viewing of the movie. “I bear in mind seeing the film when it first got here out in 1995. I noticed it with my mother and my sister, and I‘ve cherished it ever since,” he informed me.

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In basic Los Angeles trend, there was ample room on the park for pets to become involved with the Clueless enjoyable, too, and as I watched a teacup Chihuahua in Cher-perfect pink and yellow plaid almost collide with a lady carrying two heaping baggage of meals from the vegan Mexican eatery Gracias Madre whereas carrying a large Dionne-as-Dr.Seuss-style hat, I began questioning why we, as a metropolis, had let 30 full years elapse earlier than giving Clueless an official, mayor-endorsed day of recognition. I imply, come on; an alternate model of Beverly Hills the place Cher Horowitz by no means shopped, gossiped, did makeovers, or dated her ex-stepbrother? As if!

Beneath, scenes from Clueless Day in La Cienega Park.



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