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Wednesday, July 9, 2025

Why Cruise, Pitt Could not Defy Hollywood Economics


If Tom Cruise is the Final Film Star, Brad Pitt is a detailed runner-up.

The veteran actors command fats paychecks, A-list administrators and their selection of lead roles. Each are of their early 60s, however age hasn’t dimmed their enchantment.

The proof? Their respective summer season releases are drawing enormous crowds. But the trade’s brutal financial image means their efforts could also be in useless.

A minimum of for studio bean counters.

Cruise’s “Mission: Inconceivable – The Last Reckoning” has generated almost $576 million at international film theaters. That’s essentially the most since 2018’s “Mission: Inconceivable – Fallout” ($786 million), the sixth movie within the saga.

Now, examine that to “Last Reckoning’s” funds, which a number of retailers estimate at $400 million. Movies typically have to make twice their funds on the field workplace to interrupt even.

And generally extra. The mathematics isn’t working for Ethan Hunt and buddies.

The identical is true for “F1®.” The Pitt Components 1 automobile opened to a heady $57 million stateside June 25, the very best quantity for an unique movie this yr. It’s earned a formidable $293 million in whole thus far, however that determine will maintain falling as new Summer season releases hit theaters.

The Man of Metal makes his cinematic return on July 11, for starters. “The Incredible 4: First Steps” follows two weeks later (July 25). A mix of kiddie fare (“The Smurfs”) and horror reboots (“I Know What You Did Final Summer season”) flesh out the month.

At present, “Jurassic World Rebirth” is sucking up many of the movie oxygen – the seventh movie within the saga might break the $140 million mark at U.S. theaters alone by Monday.

Director Joseph Kosinski’s race automobile drama has a funds between $200 million and $300 million, relying on which supply you belief. Both approach, the numbers can’t be crunched sufficient to see a revenue.

The one hope? The movie has “High Gun: Maverick”-sized legs.

Now, Apple is behind “F1®,” and trade knowledge says the corporate sees high-profile movies to be a part of its model extension. Which means Apple brass can allegedly swallow laborious at shedding cash, realizing it’s making a play for the larger film pie.

The underside line stays chilly and unflinching. Fashionable motion pictures price an excessive amount of, normally, and even “profitable” movies wrestle to make a revenue. Keep in mind how the 2016 flop “Ghostbusters” earned common mockery? It nonetheless made $229 million on the international field workplace, however its bloated funds doomed its destiny.

This downside isn’t new, however it’s getting worse.

If Cruise and Pitt can’t drag blockbuster movies into the black, what likelihood do the brand new children on the block stand?

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