The administration and manufacturing agency 3 Arts Leisure is entering into the information enterprise.
3 Arts is buying OManagement, the expertise administration agency based by CAA and NBC veteran Olivia Metzger. Metzger will turn out to be companion and co-head of three Arts’ New York workplace.
OManagement focuses on working with information, journalism, and personality-driven expertise, with a shopper listing that features At present anchor Craig Melvin, Meet the Press moderator Kristen Welker, Fox Information anchor Harris Faulkner and NBC Information contributor Steve Kornacki, amongst others.
The addition of OManagement comes amid a shifting panorama for information, journalism and opinion programming and content material. The emergence of Substack, newsletters, audio and video podcasts and different platforms signifies that each journalists and opinionated hosts have extra choices than ever relating to determining the place they ply their craft, at the same time as conventional TV channels proceed to slowly shrink.
The acquisition marks an enormous transfer into information for the Lionsgate-controlled 3 Arts, which has historically been centered on leisure administration and manufacturing, with shoppers like Tina Fey and Mike Decide and reveals like The Workplace, 4 Seasons and King of the Hill.
That being stated, the corporate made a big transfer into sports activities and athlete administration earlier this week with the acquisition of A&A Administration, the Ohio-based agency that represents Travis Kelce, NBA star Jonathan Kuminga and different sports activities associated shoppers.
3 Arts will be capable of leverage its attain and manufacturing experience to OManagement’s information expertise as they discover choices past legacy media establishments.
“At 3 Arts, we acknowledge that information expertise and media personalities have by no means been extra priceless than they’re at this time,” stated 3 Arts Leisure co-CEOs Brian Weinstein and Michael Rotenberg. “With audiences in search of out trusted particular person voices, our partnership with OManagement permits us to assist journalists and information professionals and personalities as they construct their manufacturers and adapt to new methods of connecting with the general public. OManagement possesses unequalled relationships with media firms and on-air expertise, and as 3 Arts Leisure expands its New York Metropolis presence, the addition of Olivia as a frontrunner and a companion will assist our mixed workforce assist cultural influencers and personalities creating impactful content material.”
“The information business is evolving, however the want for considerate, strategic assist for storytellers and consultants stays fixed,” Metzger added. “Partnering with 3 Arts permits us to supply our shoppers expanded alternatives throughout a dynamic media panorama, whereas preserving the shut, individualized consideration that has at all times outlined each OManagement and three Arts. By combining our deep expertise in agenting and expertise improvement with 3 Arts’ strengths in manufacturing and media technique, we’re creating a strong alliance uniquely positioned to assist storytellers and consultants at each stage of their careers.”