Meta and Google are providing Hollywood studios tens of millions of {dollars} with the hope of putting licensing offers that would enhance their fashions for AI-generated video, in response to a in Bloomberg. The businesses have reportedly provided “tens of tens of millions of {dollars},” although it’s unclear what is going to come from the talks.
In accordance with the report, Netflix and Disney “aren’t keen to license their content material” however have “expressed curiosity in different varieties of collaborations.” Warner Brothers Discovery has reportedly indicated “a willingness to license a few of its applications.”
A spokesperson for Meta declined to remark. Google didn’t instantly reply to a request for remark. The businesses, it appears, are hoping such offers would assist advance their video technology instruments. Google not too long ago confirmed off a text-to-video mannequin, , and tapped Donald Glover to advertise its capabilities. Meta can also be AI-generated video.
There’s been one thing of an arms race amongst AI corporations to forge licensing offers with media firms. OpenAI and NewsCorp a multi-year deal to deliver information content material to ChatGPT earlier this week. Meta can also be contemplating paying publishers to entry “information, picture and video content material” to coach its AI fashions, Enterprise Insider .
However, as Bloomberg factors out, Hollywood studios might have some reservations about such offers. Although AI-editing instruments could also be interesting, there was widespread concern within the leisure business about how AI firms may use their artistic work. That rigidity burst into full view this week when Scarlett Johansson accused OpenAI of copying for its “Sky” assistant in ChatGPT after she declined to associate with the corporate herself. OpenAI has claims that it tried to imitate her voice, although the corporate has but to elucidate that one Sam Altman .